When I was studying at Mecca of learning IIM Ahmedabad, there were so many marketing courses, I must say (without any disrespect to august faculty) most of that was boring although commonsense. But then commonsense as they say is one of the most uncommon thing in the world. Hmm...... so coming to the point one thing that I learnt and remembered and observed after that was "sex" and "fear" work the best for any product. It applies as much to the products as to the behavior of the people. In fact marketing is all about influencing the behavior of the people, to induce a certain behavior so that they buy a particular product. You see almost all beauty care creams are marketed on the fear off looking old similarly deodorants and big cars are marketed on the sex appeal.
Since from the very beginning my focus was not job and all I just wanted to serve the nation somehow or other. More I started looking in this direction more I saw the problems everywhere. Corruption was omnipresent. As we look at the details of the problems of this country we get more and more convinced that if we reduce the corruption even by 50% then more than 80% of the problems of this country will be solved. Second potent problem facing this country is the illiteracy. Although we create all the hypes that we have largest population of the young people in this country but reality is that, this young population if not equipped well to deal with the problems they are going to face soon in life will become burden and not the strength. When we ask ourselves are we doing enough to make this our advantage then answer is resounding no. Corruption is there in the system because most of the parties in this country are family based and not ideology based, then be it Samajwadi party off Mulayam or Rashtriya Janta Dal or Congress of Gandhi-Nehru or for that matter DMK of Karunanidhi; all are same. Congress is most dangereous of these forces for the country because influence of other forces is limited to some particular areas but Congress is all India problem. Only ideology based parties are Left and BJP but then left has an ideology which is already outdated and BJP is painted by its rivals in very bad colours, colours of nationalism have been turned into colours of communal-ism through propaganda by its rivals. So we were discussing the threats that this country faces in the form of family based parties. Let us try to decipher how it works. For the sake if simplicity we choose Congress from amongst all these parties because it have national level presence and longer history than its sister parties. How they play with fear to deal with educated (I must say literate people) and take advantage of illiteracy of poor people.
So lets begin with fear. This is the tool by which group of corrupt people (but these people are highly intelligent that anybody can admit, only politics is the mean to earn a lot of money and that is what these people want in life and since they have common interest with other people over there so share the common bond with them all) take the population to emotional issues rather than ideological issues. They keep on reminding them that you are Hindus or you are Muslims or Christians. Unfortunately this game is played against the muslins the most because they are most illiterate of the lot (here second strength adds to first). Muslims are told again and again that they are different and BJP will kill them all and so on. By doing this these people are keeping a whole group almost out off mainstream. Rather than national integration these politicians from all the family based political parties keep on creating the divide and keep Muslims away from mainstream. Fashionable ideologists also start believing this propaganda. They keep on creating the divide not only for Muslims but also for other communities as and when they get the chance.
One comparison is very apt here. Most of us know about the 1984 anti Sikh riots in Delhi and Hindu-Muslim riots in Gujarat post Godhara train burning. There are two things that we fail to notice here. When I write 1984 anti Sikh riots I mean that they were anti Sikh riots but never Hindu-Sikh riots, those were actually Congress-Sikh riots. But see almost all of our mainstream media depicts those riots as Hindu-Sikh riots. In fact those were the riots after which both these communities were deeply divided. But nobody talk about the real picture of Congress riots. Yes to some extent I agree here that most of the preparators of those heinous incidents were Hindus. However we should notice here that they were more Congressmen, goons of corrupt disease, servants of dynasties. In fact mostly Sikhs were the victims in those riots and not other party as it was planned massacre and not the riot as such. Hindu in itself is very loose term actually there is no religion as such called Hindu, but if here I delve in this description here then this article will be book. Only point to be noted is that these people were propagate their misdeed very differently through propaganda and were able to convince the people and divide two communities further for future political gains and all this was done on the basis of fear.
Now look at Gujarat riots of post Godhra train burning incidence. This was triggered by one community burning the train and other retaliating. These were riots in real sense as reaction was immediate and emotional. No government in place of Modi government would have been able to contain that because it was not planned massacre but spontaneous reaction of masses. These were riots in real sense. People from both sides dies in it and attached each other. If almost 900 Muslim lives were lost so were almost 300 Hindu lives. Muslims being lesser in strength had greater toll naturally but it was not one sided affair as was 1984 "massacre of Sikhs by Congress". In Sikh massacre official death toll was 2700 however independent human right watch groups put it 5000-10000. Hence any sane person can see through this planned massacre.
In 1984 a person none other than then then prime minister Rajiv Gandhi said, "When a large tree falls, earth beneath it is bound to shake". Was not it an open endorsement of the riots? However in 2002 did anybody from Modi's party or government did anything like that? No they did not. But our media highlight it again and again in wrong way. Since most of our population is ignorant and illiterate they are bound to believe the propaganda that is backed by fear. Hence two strengths of Congress get combined here.
You may think here that I am cynic but sometimes it seems to me that people of this country were kept illitrate by design by corrupt people party (Congress) so that they can play with their sentiments again and again otherwise how you will explain that countries like Srilanka and Malaysia who got independence after us are more educated than us, even China which was torn apart by civil war is far better off than us with literacy rate running into 90% s while we struggle at mere 65% one of the lowest in world amongst all noticeable countries. And I have reason to believe it because Congress ruled for more than 50 years out of 63 years of Independent India and these are intelligent people to notice that you can not be-fool an educated people as you can do illiterate people. Believe it or not but there are people thanks to illiteracy who still believe that Nehru is prime-minister of country.
Now the third pillar of Congress strength. They are winning the election after election with slogan "garibi hatao" (remove poverty) but today number of poor people in this country are roughly the same as there were at the time of independence in absolute terms. But since public memory is short and they are kept poor perpetually they are easily fooled and their votes are bought. When NDA government wanted to make education fundamental right all these family parties opposed that but they took the cue from there (being intelligent people as they are) and passed "Right to education" bill, which is sham because they never bothered to arrange the funds for the same. They do not want people to gain self respect and hence run the scheme like NREGA and mid day meal. If you do not have enough funds to provide the teachers in school then why to spent money in mid day meal? Even poor people take care of food of their children, but no these politicians do not want to make them literate and respectful they just want to show them how much they care but destroying their future simultaneously, because the same very child would have learnt some trade form his parents had he not been there for alms of food (because education he is not having even here). Similarly they are spending the money in NREGA making people dependent on government and not giving them any respectable employment, at the same time creating an instrument of corruption which is not even detectable.
So people of India are caught in this triangle of fear, illiteracy and poverty created by Congress. They need to come out of it. For that they will have better solution if they do away with preparator itself. They need to eliminate Congress.
I don't know what is worse - the Congress, or a BJP apologist trying to rewrite facts and history in order to absolve it of all blame.
ReplyDeleteIt's a pity that Manmohan Singh is such a disaster that someone like you, with whom I would never have anything to do, is on the same side of the question as me.
See first thing first, I mean we first need to get rid of Congress and other family based parties, then only we can progress. BJP is at least democratic party, their image have been tarnished by propaganda. Then you will ask if it is only the propaganda then why do not they counter it. They can not counter it bause there is huge gap in the amount of resources at the disposal of each.
ReplyDeleteAs for being apologist, I wold say, its very dangereous thing. If you have seen news channels in last few day in Modi's fast, these poor guys are damned by media if they do not apologise as arrogant criminals and if they apologise then they are labelled as criminals even without evidence, saying that they have accepted the misdeeds for which we had alleged.